15 Questions your copywriter

Much of your success in business will depend on your choice of a copywriter. A copywriter, by the way-also called writer marketing or sales author-the person who writes the words that sell your product or service and make you money. Before you choose one to work with, you will need to request a number of important issues. Here, I recommend 15 questions and answers you should be listening for.

1. "how much do you charge for (web copy, a sales letter-fill in the blank with whatever)?"
If the editor replies immediately with a particular shape-high, low, or between-that should be a red flag. A creditworthy copywriter, you'll want to ask you first of all, many questions, including how research and/or how many interviews will do, etc. This should not propose marketing pieces you may have thought of, and most copywriters also offer a "package" within which all the fees are less than what would be the sum of the individual components.

2. "can you turn this around fast? I need it yesterday. "
Some copywriters can be proud of themselves acting "rush jobs, but to consider a few things. First, if the copywriter is readily available, the schedule is very full, and there may be one reason for this. Secondly, most copywriters prefer to have time to get a good feel for the client and the project and to consider the best approach.

3. will it cost less if I do it myself, and I ' improved '? "
Look for here is the answer "no". Should be developed with a marketing mindset from concept to completion of the project. Let the editor do the job, while you can make your own.

4. "you have a website?"
If he says no, move next. A website and an autoresponder series are core elements of a marketing plan. A copywriter who do not have their own should not be writing copy for you.

5. "my Will to write copy yourself?"
This may seem an odd question, but some copywriters actually "farm" projects to other copywriters and receives a cut of the fee. This is not necessarily bad, but you want to know who actually writing your copy.

6. "you're a copywriter or you are still a student copywriter?"
This is really a trick question, although you may not intend it as such. A real editor is also a student of copywriting. The best copywriters never stop learning.

7. "you're a really good writer?"
This is also a trick. While a copywriter should be a good writer should be, above all, a good salesperson. This is not writing a novel, after all. It is in writing words that sell your product or service and make you money.

8. "how much do you charge per hour/word/page?"
The answer to this question should be "No." Experienced copywriters charge of the project, and some will work on a monthly basis, but the maintains. Never by the hour, the word or page.

9. "what happens if you change your mind about the project?"
If the editor changes his mind and decides not to work-for whatever reason-you have been paid after all or part of the fee, it should return your money. Period. If you decide to cancel the project, shall be entitled to "kill fee" If you are concerned about this, be sure you discuss cash.

10. "I'm not sure that we are a good match. Can you recommend someone else? "
He should be happy to say "Yes" to it. The best copywriters in the English-speaking world have a good camaraderie and mutual support system. If you're considering buying the copywriter is so competitive that will refer you to someone else, return the "pros" and not refer businesses on this either.

11. "what happens if I want something changed in the copy?"
A common policy is two reasonable revisions allowed within 30 days after the deadline. If you want more changes or future revisions, we expect a change order.

12. "Who critiques your work?"
The answer to this must be another copywriter job. If it says "no-you don't need one criticism," or if my mom says, "/best friend/neighbor/etc," this is not a good sign. All good copywriters welcome the entry of other good copywriters.

13. "you're an expert SEO?"
If he says Yes, should be considered. Most copywriters know that content is King. Making the copy, stilted, awkward and bulky for the sake of SEO could lead to failure in the form of a reduction in sales. If the editor is not aware of this, keep the show.

14. "offer a full marketing program?"
The answer to this must be a resounding "Yes." We expect the copywriter to learn more about what you need from them. If this does not give you a full marketing program, probably doesn't know what he speaks.

15. "when can we by a consultation and start?"
If your copywriter potential first time correctly answered 14 questions, this is the next question to ask. If you can wait, the risk will take other clients on line before you and your project can be delayed by several months.

Now, you know exactly what to ask a potential Editor as you prepare to sell your product or service and can do a lot of money. Oh, and one thing. Should be able to integrate these 15 questions and answers in consultation with half an hour. Many copywriters offers free, so make sure you can find one that does.

Remember, the copywriter is probably the least expensive item promotion-and one with the greatest potential for profit. Choose wisely. This could mean the difference between success and failure!